New trade fair stand concept

Kubota is presenting itself with a new trade fair stand at the AGRITECHNICA 2017 in Hanover, which is also to be used throughout Europe in the near future. All European subsidiaries developed the concept together under the guidance of the newly founded Kubota Holdings Europe B.V.

The special feature of the new trade fair stand is its central, two-storey stand construction. It essentially consists of three special semi-trailers, which are connected in a U shape via a steel structure. The 200 sqm top floor is located on the roof of the trailer and the steel structure, and provides space for catering as well as a spacious lounge.

This type of temporary construction is already available for outdoor events, for example in motor sports or cycling. For the first time, such a construction is now also being used for a trade fair in a hall. Due to the modular system, only one or two trailers can be used for smaller trade fairs. As the stand is reusable, it can be used over a number of years. In contrast to conventional stands, this therefore means significantly less waste, and a large part of the components can be re-used. At the same time, the trailers can also be used as the transportation vehicles for the stand itself, which reduces transportation requirements. With this new stand system Kubota can therefore also make an active contribution to the protection of the environment and natural resources – in line with the slogan of the company: For Earth, For Life.

Kubota at the AGRITECHNICA 2017

Experience Kubota farm solutions, as well as the extensive range of products by Kubota for lawns and properties on a stand area of more than 1,700 square meters at the AGRITECHNICA 2017. You can find us in Hall 7, Stand A36. We look forward to seeing you soon!

Are you also interested in Kubota engines? You can find these in Hall 16, Stand D53 in the SYSTEMS & COMPONENTS section.

Any questions about our trade fair highlights or KUBOTA Farm Solutions? Drop us a line!